Tag Archives: Website

Why Your Business Needs a Proper Website

Example of Website in BrisbaneThere is no doubt today that all businesses should have an online presence of some sort. Whether it’s a website or at least a social media account, you need to be online. If you only have a social media account like most small businesses, however, you are losing a lot of potential traffic. A website is still your most important means of being on the Web.

Many small business owners simply shrug their shoulders when asked why they won’t build a website, and quickly mention that they have a social media account and that is enough. The truth is, it’s not enough. You need a website.

Why a website is important

A website is important because it makes you look more professional, Bambrick Media explains. You can put your story there, blog about things you would like to be seen as an authority in, put a space for testimonials and comments and inquiries, upload videos and more. You can even do your business there by enabling eCommerce on your website. You also need social media presence, but only as a support for your real website. When you post an update on, say, Twitter, you should link to a landing page on your website.

Make your website searchable

Another advantage of having a website is you have something Google can index, making it easier for customers to find you with a simple online search. Make sure your search engine optimisation is strong and updated regularly, though. Otherwise, your website might not appear on the first few pages of Google and, since the average user only trusts the results on the first three pages, you might not even get a chance at all.

A website is no longer a luxury reserved for the big companies. It’s a necessity for anyone who wants to get more customers and enjoy a fair chance of competing with more established businesses in your industry.

 

All the Reasons You Need a Good Graphic Design for Your Site

Graphic DesignerBusiness owners, especially those who run small ones, usually have limited resources. Due to their lack of budget, they have to compromise when it comes to creating an eye-catching website, a smartly-designed logo, and branding that exudes professionalism. Rather than having a pro graphic designer do the job for them, they either do it themselves or have an inadequately trained employee do it.

The thing is, graphic design largely contributes to the success of your business. With the expertise of a graphic design specialist in Provo, you can achieve your business goals, which means you can recoup your expenses in just a matter of time. To realize how important professional graphic design is, read and find out what it does for your business.

  • It gives you the best way to secure a positive first impression.

"You only have one chance to make a long lasting first impression," as the common saying goes. Whether this graphic design aspect pertains to your site, logo, branding, or email signature, your prospective clients will immediately have a first impression formed in their minds when they see these elements. Add to that the fact that all it takes is a few seconds for consumers to form their opinions based on visual aesthetics, and you can realize how valuable high-quality graphic design is.

  • It reflects what your business is all about.

The overall design of your website, logo, and branding (which includes its graphic design elements) serves as a reflection of what your business is about. Poor design can turn off potential consumers since they do not give off any wow factor or credibility. You have to look at design as a tool to express everything about your business, and a professional designer can help you achieve just that.

Your business means a lot to you, so invest in quality graphic design services or you will simply risk everything you have worked so hard for.