Local businesses should prioritise their online marketing and SEO campaigns to gain more customers. Google has put the spotlight on them to deliver more personal search results, so it’s time you use this to your advantage.
Here are ways to get on top of local search results:
Make your site mobile and responsive.
There is no excuse to not having a mobile-friendly website. With people using their smartphones and tablets to search for the products and services they need, it only makes sense to optimise your site for mobile browsing. On top of that, your site should be responsive to provide users with easier navigation. If you cannot deliver this, users will just find a site that can. This, in turn, can bring all your SEO efforts to waste.
Check if you are on online listings.
People trust online directories like Yep, Zomato, TripAdvisor and the likes when they are trying to look for the right local business for their needs. That is why you need to have a listing on these websites, with positive reviews from your loyal customers. This can help in convincing Google that your business delivers value to customers, which can send you up the search results.
Do not forget about email and social media.
SEO services in Singapore are not complete without social media and email interactions. Make the exchange from you to your customers more organic and personal through these channels. Find out what your customers want and what interests them. You can use this knowledge to decide on what content to post on your social media sites. Creating an email list and sending out newsletters at least once a week can help build customer loyalty and improve your company branding, as well.
These are just some of the things that can help you gain an edge over your competition. It might be a tight market, but you can still come out on the top by working with the right online marketing professionals.